J’aime mon carré: Hermès’s new online campaign tempts young girls with scarves

With its new website jaimemoncarre.com and Facebook page, Hermes is clearly targeting young consumers. Going viral may come as a surprise from a company that doesn’t rely as much as its competitors on advertising, but this is not the first time Hermès treats itself to a facelift. Nobody wants to shop from an aging brand … Continue reading J’aime mon carré: Hermès’s new online campaign tempts young girls with scarves