Last week I attended a conference organized by my school on the relationship between luxury and art. The people around the table included Jennifer Flay, director of the FIAC art fair, and Lorenz Bäumer, a Place Vendôme high-jewelry designer who collaborated with Chanel for nearly 20 years. I found the discussion fascinating as it touched … Continue reading Art and luxury: a necessary relationship?
Dear readers, last week was all about Dior with the exhibition of his couture ball gowns and our visit to his childhood home. But this week, it’s Hermès week! I wish we had more of those, don’t you? First off, let’s start with something brand new and eventful. Remember when I told you about Hermès’s … Continue reading Hermès J’aime mon carré scarves at Colette in Paris
With its new website jaimemoncarre.com and Facebook page, Hermes is clearly targeting young consumers. Going viral may come as a surprise from a company that doesn’t rely as much as its competitors on advertising, but this is not the first time Hermès treats itself to a facelift. Nobody wants to shop from an aging brand … Continue reading J’aime mon carré: Hermès’s new online campaign tempts young girls with scarves