Hermès La Maison exhibition and books

Who wouldn’t want to watch the craftsmen of Hermès create Birkin bags in the Parisian ateliers? This is exactly what you can experience through La Maison, an 11-volume 5-kilo tome published last July. 33 pictures from the books are on show at the Madison Avenue store until September 30th and of course I had to…

Hermès J’aime mon carré scarves at Colette in Paris

Dear readers, last week was all about Dior with the exhibition of his couture ball gowns and our visit to his childhood home. But this week, it’s Hermès week! I wish we had more of those, don’t you? First off, let’s start with something brand new and eventful. Remember when I told you about Hermès’s…

J’aime mon carré: Hermès’s new online campaign tempts young girls with scarves

With its new website jaimemoncarre.com and Facebook page, Hermes is clearly targeting young consumers. Going viral may come as a surprise from a company that doesn’t rely as much as its competitors on advertising, but this is not the first time Hermès treats itself to a facelift. Nobody wants to shop from an aging brand…