J’aime mon carré: Hermès’s new online campaign tempts young girls with scarves

With its new website jaimemoncarre.com and Facebook page, Hermes is clearly targeting young consumers. Going viral may come as a surprise from a company that doesn’t rely as much as its competitors on advertising, but this is not the first time Hermès treats itself to a facelift. Nobody wants to shop from an aging brand…

Yves Saint Laurent retrospective in Paris

An extraordinary retrospective of Yves Saint Laurent’s work is taking place at the Petit Palais in Paris until the end of the month with more than 300 couture pieces on display. For those who can’t make it or who would like to take a peek, here are a few pictures I took on the sly…

My own little orange Hermès box

  After showering my Mum & Dad with Hermès carrés and silk ties, my dear parents finally treated me to a little orange box of my own. On a recent trip to Paris with my mother, I pushed the doors of the grand Hermès boutique on 24, rue du Faubourg Saint-Honoré, officially “just to have…